Long TED Talk

Summary:

Tim Brown says the design profession has a bigger role to play than just creating nifty, fashionable little objects. He calls for a shift to local, collaborative, participatory "design thinking" -- starting with the example of 19th-century design thinker Isambard Kingdom Brunel.He introduce three main concept of this system of thinking,that is human-centered,built to think and teamwork.Tim Brown did a design project for a factory when he was young.However,the factory finally closed after he finished his project.After this event,he started to think the meaning of design.He found that the best design product is to solve the problem but not just a product with fashionable looking.Hence,he create a new system of thinking called “design thinking” which can solve many kinds of problems through a simple method. Design thinking teach us a new way to design.For example,it told us to solve a problem by improving “experience” but not to invent a real product.

What can listeners learn from this talk?

When we talk about design,we always think that must someone with technical profession.However,the real designer only focus on how to make his product prettier but not more useful.Tim Brown give us a new idea and chance.He told us that everyone can participate in designing,and even the people like us can not be excluded.And the concept of design thinking really make a difference in the design world.It taught us we should design based on human-centered and build to think. And design thinking even expand the definition of design.It’s main purpose it to solve all kinds of problem but not to just change the appearance.Last,he pointed out that prototype is an important process of design,because it is a way to communicate with users.

Short TED talk

Summary?

He claimed that there is a golden circle including three parts insides out which are why, how and what. Then, he told us a fact that everyone and organization knew what they doand some of them know how they did it. However, few of them knew exactly why they did it. If people know why they did it, they can always be the inspirational and powerful leaders. So, we should learn to think, ask and communicate inside out but not outside in. The stronger reason and motivation we have, the more impossible goal we can reach. Try to make people what you believe and try to reason with them. That is why apple can be successful and how Martin Luther King can influence so many people. Last, he concluded that people will not buy what you do, they buy why you do it.

 What can listeners learn from this talk?

He taught us a simple but powerful method for being an inspirational leadership and told us that we can use the golden circle rule when we communicate with other people. Moreover, if we can use the way inside out , we can really inspire people todo what they should do. So, when we think and ask, we should try not to take premium on just what we want to do. The most important point of view of this method helps us think in different logic, which can make the group working more efficient and smooth. And we can also learn from this influential company, people to have a great impact on the life.

Movie Clip: Rush

Which movie does this clip come from?

From the movie Rush.

What is this movie about?

Rush is a cinema based on a true story. It was 1970, FIA Formula One World Championship, the highest class of single-seater auto racing in the world. One of the player is a playboy, James Hunt. Another one is a sophisticated man, Niki Lauda. Not only in the racetrack, but also in their private life, they are totally different kinds of people. 

They have competed in lots of races. But at the Nurburgring one, due to the machine problem, the car was burned. After it, Niki's face was disfigured. While he was taking surgeries, he was still concerned with the F1. After 6 weeks, Niki came back to the racetrack soon. Though the championship went to James Hunt that year, Niki did not give up, and then won the champion the next year.

It is an inspirational movie. The process how Niki battle was really impressed. It is worth watching in the movie theater.

What is happening in this clip?

This clip is describing the accident that made Niki's face disfigure. I was astonished when I saw it. The background of this clip was that because the weather was terrible, every players decided to use the tires for the rainy days. However, the speed of the tires were much slower than the normal one, so all players decided to change to the normal one when the sun appeared. Niki was, too. But when he was changing the tires, some players passed him. In order to win others, he accelerated to the most. But what a pity, there was something trouble to the car. The car burned. And then he was unable to participate in the game for 6 weeks.