Long TED Talk

Summary:

Tim Brown says the design profession has a bigger role to play than just creating nifty, fashionable little objects. He calls for a shift to local, collaborative, participatory "design thinking" -- starting with the example of 19th-century design thinker Isambard Kingdom Brunel.He introduce three main concept of this system of thinking,that is human-centered,built to think and teamwork.Tim Brown did a design project for a factory when he was young.However,the factory finally closed after he finished his project.After this event,he started to think the meaning of design.He found that the best design product is to solve the problem but not just a product with fashionable looking.Hence,he create a new system of thinking called “design thinking” which can solve many kinds of problems through a simple method. Design thinking teach us a new way to design.For example,it told us to solve a problem by improving “experience” but not to invent a real product.

What can listeners learn from this talk?

When we talk about design,we always think that must someone with technical profession.However,the real designer only focus on how to make his product prettier but not more useful.Tim Brown give us a new idea and chance.He told us that everyone can participate in designing,and even the people like us can not be excluded.And the concept of design thinking really make a difference in the design world.It taught us we should design based on human-centered and build to think. And design thinking even expand the definition of design.It’s main purpose it to solve all kinds of problem but not to just change the appearance.Last,he pointed out that prototype is an important process of design,because it is a way to communicate with users.