What is
happening in the commercial?
Baldev lived in Lahore when he was a child. He was there with his best friend Yusuf. They had lots of unforgettable memories. Due to the partition of India, his family moved away. He lost contact with Yusuf as well. However, he missed him so much.
His granddaughter Suman wanted to help him find Yusuf, used clues and Google's search engine to find him, and made a phone call.
On Baldev's birthday, Yusuf came and gave his best friend a wonderful birthday!
What is the product or service?
Google Search.
Who is the target audience?
This commercial seems to target all the internet users. Since the main service is the Google Search, they want to make it for the users. Through this touching commercial, everyone leaves a nice impression on Google. When they use Internet, Google would first flash into their minds.
What emotions does it use to persuade the reader to buy the product or service? (fear, guilt, excitement, humor, etc.)
Emotions. They use the friendship between two old men, to arise the emotion in everyone's minds.
Does it do a good job in persuading the watcher to buy the product? Why or why not?
It got over one million audiences when it first releases on youtube, and lots of comments on it. Seems like everyone likes it! I like it really much, too. And I would like to share it with my friends!
Baldev lived in Lahore when he was a child. He was there with his best friend Yusuf. They had lots of unforgettable memories. Due to the partition of India, his family moved away. He lost contact with Yusuf as well. However, he missed him so much.
His granddaughter Suman wanted to help him find Yusuf, used clues and Google's search engine to find him, and made a phone call.
On Baldev's birthday, Yusuf came and gave his best friend a wonderful birthday!
What is the product or service?
Google Search.
Who is the target audience?
This commercial seems to target all the internet users. Since the main service is the Google Search, they want to make it for the users. Through this touching commercial, everyone leaves a nice impression on Google. When they use Internet, Google would first flash into their minds.
What emotions does it use to persuade the reader to buy the product or service? (fear, guilt, excitement, humor, etc.)
Emotions. They use the friendship between two old men, to arise the emotion in everyone's minds.
Does it do a good job in persuading the watcher to buy the product? Why or why not?
It got over one million audiences when it first releases on youtube, and lots of comments on it. Seems like everyone likes it! I like it really much, too. And I would like to share it with my friends!
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